Branding for beginners

In today’s competitive world of marketing and advertising, key to success is building a strong brand. Branding involves developing a compelling and lasting image of business that creates an emotional connection with customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

How to create Social media Marketing plan

Unleashing the Power: Crafting an Unforgettable Social Media Marketing Plan Introduction: The Digital Age has bestowed upon us the incredible ability to connect, influence, and inspire on a global scale. Social media platforms have ...

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements...

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services....

What is Marketing

“Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business...

Marketing basics : A quick start-guide

Marketing is an essential component of any successful business. It encompasses a range of activities aimed at promoting products or services, attracting customers, and generating...

How to create your first marketing plan

Welcome to our step-by-step guide on creating your first marketing plan. Developing an effective marketing strategy is crucial for any business to thrive in today's competitive...

Social Media Marketing

In today's fast-paced digital world, social media has emerged as a dominant force, transforming the way businesses connect with their target audience. Social media marketing has...

How to create Social media Marketing plan

Unleashing the Power: Crafting an Unforgettable Social Media Marketing Plan Introduction: The Digital Age has bestowed upon us the incredible ability to connect, influence, and inspire on a global scale. Social media platforms have ...

How to measure digital success using analytics & metrics

Once upon a time, in the vast expanse of the digital realm, businesses embarked on a quest to uncover the true essence of success. Armed with the power of analytics and metrics,...

4P's of Marketing

Once upon a time, in the bustling world of business, there were four elemental forces that shaped the destiny of every brand, the 4 P's of Marketing. These forces,...

Getting to sold : AIDA marketing model

Imagine you're walking through a bustling marketplace. Stalls are filled with colorful products, vendors trying to grab your attention, and shoppers navigating the chaos...

PR basics for beginners

Welcome, dear reader, to the captivating world of Public Relations (PR)! In this deep dive blog, we will embark on an exciting journey that will unravel ...

Email marketing for beginners

Once upon a time, in the vast realm of digital marketing, there was a powerful tool that could reach audiences far and wide—the art of email marketing. ...

Local Advertising for emerging business

Once upon a time, in a small town bustling with dreams and aspirations, a group of entrepreneurs set out on a journey to bring their emerging businesses to life...

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling,...

Unleashing the Power: 10 Effective Advertising Strategies for Small Businesses

Once upon a time, in the vast world of business, small entrepreneurs embarked on a courageous journey to make their mark. They had brilliant ideas, passion in their hearts,...

The Power of Storytelling in Advertising: Engaging Your Audience

Once upon a time, in the vast realm of advertising, a magical tool emerged—a tool so powerful that it had the ability to captivate hearts, ignite emotions, and ...

Demystifying Digital Advertising: A Beginner's Guide to Unlocking the Power of Online Promotion

Once upon a time, advertising meant placing eye-catching billboards, airing television commercials, and filling up the pages of newspapers with enticing advertisements. But in today's

The Art of Persuasion: Unleashing the Power of Compelling Ad Copy

Once upon a time, in the vast realm of advertising, there existed a secret language—a language capable of capturing hearts, stimulating desires, and driving action...

Unlocking the Potential of Video Advertising: Best Practices and Trends

Imagine a world where captivating stories and persuasive messages come to life through the power of sight and sound. Welcome to the realm of video advertising, a ...

The Art of Targeting: Unveiling the Secrets to Reaching the Right Audience with Your Ads

In the vast landscape of advertising, there exists a profound art: the art of targeting. It is the key that unlocks the doors to a receptive audience, allowing your ....

Unlocking the Power of Advertising: A Journey into Measuring ROI

Once upon a time, in the realm of marketing and advertising, a question lingered in the minds of business owners and marketers alike: How can we measure the true ...

The Evolution of Native Advertising: Blending Content and Promotion

Once upon a time, in the ever-changing realm of advertising, a revolutionary approach emerged, blending the art of storytelling with the power of promotion....

The Art of Influence: Understanding Consumer Psychology in Advertising

Once upon a time, in the vast world of advertising, there existed a profound connection between human psychology and the power to influence buying decisions. Welcome to a journey into

Early entrepreneurship

There was a virtual career fest called Advantage15 for teenagers and parents to gain insights about different kinds of career fields from the industry experts themselves. The main aim

Financial Literacy

Indian parents enjoy discussing history, culture, mythology, values, ethics, and character with their children. But when you ask them to talk about money with their kids, they say

Product Leaders Competencies

A typical cross-functional product team requires three specific and very distinct skill sets. Usually that means at least three people, but sometimes a single person is able to cover multiple skill sets, or in certain specific cases, the particular product may only require two of the skill sets.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

“Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion. The key word in that definition is “process,” because marketing involves a number of basic steps,

Marketing basics : A quick start-guide

Marketing is an essential component of any successful business. It encompasses a range of activities aimed at promoting products or services, attracting customers, and generating sales. Whether you're a small business owner or a marketing enthusiast looking to delve into the fundamentals, this quick start guide will provide you with a solid foundation in marketing basics.

How to create your first marketing plan

Welcome to our step-by-step guide on creating your first marketing plan. Developing an effective marketing strategy is crucial for any business to thrive in today's competitive landscape. In this blog post, we will walk you through the process of creating a comprehensive marketing plan that will help you achieve your business goals. Let's dive in!

Social Media Marketing

In today's fast-paced digital world, social media has emerged as a dominant force, transforming the way businesses connect with their target audience. Social media marketing has revolutionised the marketing landscape, providing brands with

How to create Social media Marketing plan

Unleashing the Power: Crafting an Unforgettable Social Media Marketing Plan Introduction: The Digital Age has bestowed upon us the incredible ability to connect, influence, and inspire on a global scale. Social media platforms have become the modern-day marketplaces, teeming with opportunities for businesses to thrive. However, navigating the vast landscape of social media marketing can be daunting.

How to measure digital success using analytics & metrics

Once upon a time, in the vast expanse of the digital realm, businesses embarked on a quest to uncover the true essence of success. Armed with the power of analytics and metrics, they sought to navigate through the intricate web of data and emerge triumphant.

4P's of Marketing

Once upon a time, in the bustling world of business, there were four elemental forces that shaped the destiny of every brand, the 4 P's of Marketing. These forces, like threads in a tapestry, intertwined to create powerful strategies, captivating audiences, and propelling businesses to unprecedented heights.

Getting to sold : AIDA marketing model

Imagine you're walking through a bustling marketplace. Stalls are filled with colorful products, vendors trying to grab your attention, and shoppers navigating the chaos. In this captivating environment, every vendor has one goal in mind: to make a sale. But how do they achieve it? Enter the AIDA marketing model,

PR basics for beginners

Welcome, dear reader, to the captivating world of Public Relations (PR)! In this deep dive blog, we will embark on an exciting journey that will unravel the mysteries behind PR and equip you with the fundamental knowledge needed to navigate this ever-evolving landscape. Imagine this blog as a story, where we'll explore the power of storytelling,

Email marketing for beginners

Once upon a time, in the vast realm of digital marketing, there was a powerful tool that could reach audiences far and wide—the art of email marketing. In this deep dive blog, we will embark on an engaging journey to unravel the secrets of email marketing and equip you with the essential knowledge needed to unlock its potential.

Local Advertising for emerging business

Once upon a time, in a small town bustling with dreams and aspirations, a group of entrepreneurs set out on a journey to bring their emerging businesses to life. As they embarked on this adventure, they discovered the untapped potential of local advertising—a powerful tool that could elevate their brands and connect them with their community in remarkable ways.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Early entrepreneurship

There was a virtual career fest called Advantage15 for teenagers and parents to gain insights about different kinds of career fields from the industry experts themselves. The main aim of all the sessions held at Advantage15 was to assist the youngsters to have a clearer understanding of various fields of career.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

Startup Accelerator

In the last 3 terms of the program, groups of 4-5 students build a startup, guided through research, idea finalization, MVP building, GTM, fundraising. Students can choose to continue the project after the program.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Financial Literacy

Indian parents enjoy discussing history, culture, mythology, values, ethics, and character with their children. But when you ask them to talk about money with their kids, they say their kids aren't old enough. Let's face it - children don't really need to be financial prodigies to understand personal finance.

Marketing vs Branding vs Advertising

Branding, marketing, and advertising are all tools you use to help promote your business. They help you acquire and retain customers, as well as drive sales and profits. These elements are all closely connected in purpose, and tend to feed off one another, making it easy to get them confused.

Branding for beginners

In today’s competitive world of marketing, branding and advertising, a key to success is building a strong brand. Branding involves developing a compelling, presuasive, positive and lasting image of your business that creates an emotional connection with your customers.

Market Research : The basics

Customers are the foundation of your business. In order for your company to succeed, you need to understand them and their relationship to your products and services. That is where market research comes into play.

What is Marketing

Marketing is the process that companies use to get consumers interested in the products or services they're selling.” There. That’s a good starting point for a small business marketing discussion.

Product Leaders Competencies

A typical cross-functional product team requires three specific and very distinct skill sets. Usually that means at least three people, but sometimes a single person is able to cover multiple skill sets, or in certain specific cases, the particular product may only require two of the skill sets.